Scenic setups

Space becomes experience.
High-impact scenic setups.
Every event deserves a memorable stage.

Every event needs its own stage. And every stage can become unforgettable. Every scenic setup is created to transform a space into a visual experience. It is not just about building a set design, but about creating a language capable of telling a story, engaging the audience and inspiring surprise.

The stage becomes the point where aesthetics, atmosphere and message come together.
Merlo Factory designs and creates scenic setups for events, conventions, product launches, parties, installations and special projects.

IQOS Event (Milan - Opificio 31)

Birra del Borgo Advertising Campaign (Rieti - Torre di Torano)

We build tailor-made settings designed to strengthen the concept and make every event instantly recognisable. Volumes, materials, lighting, textures and details become tools to create impact and give identity to the space. Every project is carefully developed to captivate the eye and draw the audience into a more immersive dimension. For us, beauty is never an end in itself: it serves to tell a story, enhance the experience and leave a lasting impression.

From the initial idea to the final execution, we work to bring to life scenic designs that are vibrant, refined and able to move people. Setups that do not remain in the background, but become an active part of the experience.