It’s not just taste, it’s an experience. Events that combine aesthetics and storytelling. Bring your brand to life, bite after bite.
Spaces designed to turn an encounter with the product into a moment of connection, value and recognition. In the Food & Beverage world, every brand has a story to tell even before it is tasted. Colours, materials, aromas, shapes and details all contribute to creating an experience that engages the audience.That is why a setup should not simply display a product, but create a distinctive and memorable atmosphere.
Martini Stand (Rome - Palazzo dei Congressi)
Nutella House (Milan - Piazza Gae Aulenti)
Merlo Factory designs and creates stands, installations and settings for companies in the food, beverage, wine and hospitality fields. From trade fairs to launch events, from tasting corners to corporate spaces, we build solutions designed to enhance the brand’s identity, product and storytelling.
Every project is based on the balance between visual impact, functionality and attention to materials. We know how important it is to create welcoming spaces that invite people to discover. In Food & Beverage, the audience does not just look: they come closer, taste, interact and remember. We work on setups that interpret the character of each brand, from artisanal products to major international companies. Where appropriate, we integrate more sustainable solutions, natural materials and construction choices that are mindful of the context. Our goal is to create experiences that engage the senses, appealing to taste, sight and emotion alike.
